Bari A. Harlam is Vice President, Pharmacy Marketing and Customer Experience at CVS Caremark. Bari has also served on the faculty at the University of Rhode Island and Columbia University's Graduate School of Business. She has published in a variety of journals including Journal of Marketing Research, Journal of Marketing, the International Journal of Research in Marketing, and the Journal of Business Research. She holds undergraduate, Masters, and Ph.D. degrees from the University of Pennsylvania, The Wharton School. Bari lives in Providence, RI with her husband, Alan and 3 children.